10
Nov

WHAT IS DIRECT MAIL?

What is direct mail marketing?

Direct mail marketing is a system of marketing that is directed at a particular demographic of people. This is unlike marketing that is open ended, such as a billboard or a television commercial, that must be designed to appeal to a general audience. Direct mail advertising is a very effective means of interaction in virtually any environment, however, it is imperative that you approach this opportunity with a high degree of precision. Determining your correct audience is crucial to its success. A comprehensive amount of research is needed to guarantee that your budget isn’t wasted and your message hits its mark.

direct mail dublin campaign

Direct mail marketing is a system of marketing that is directed at certain people. In direct advertising, the ad is directed to a particular person. This is unlike marketing that is open ended such as a billboard or a television commercial. Direct mail advertising is a very effective way of interaction in virtually any environment and for many companies. However, there are some things to be wary about when it concerns direct-mail advertising such as determining your correct audience and not wasting your budget by not carrying out the correct research for your campaign.

Did you know?

According to An Post, a massive 72% of people put time aside to read direct mail every single day. On top of this impressive number, many people don’t receive the same volume of post they once did. Over the past eight years bills such as broadband, TV and heating have begun to be sent directly to people’s inboxes. Even bank statements are distributed by email! With a smaller amount of mail to compete with in the letter box, your direct mail campaign now has every opportunity in the world to be read.

As the only medium that puts your message directly into people’s hands, we at Codex have the expertise to help you reach your target audience. From door-to-door direct mail Dublin campaigns to reaching nationwide audiences, we will ensure your message gets to your audience with the right design and at the right price.